Price Car BMW Unveils Limited Edition

BMW Unveils Design

Well for starters, carbon fiber. The M3 Carbon Edition, like the other limited edition models that BMW has produced for the Chinese marketplace in the past, is essentially no more than an expensive paint and stripe job. The M3 Carbon Edition is powered by the same high-revving naturally-aspirated 4.0-liter V-8 that all M3’s are powered by, with all 414-hp routed through BMW’s seven-speed dual-clutch transmission.

The differences between the limited-edition M3 Carbon Edition and its more common siblings come down to trim. Available only in Mineral White Metallic, the exterior of the M3 Carbon Edition is punctuated with bits and pieces of carbon fiber trim. The roof? Carbon fiber. BMW Performance front lip splitter? Carbon fiber. Trunk spoiler? Carbon fiber. Hood inlet surrounds you guessed it, carbon fiber. The only knick-knacks that BMW added to the exterior of the M3 Carbon Edition that aren’t carbon fiber are its gloss-black 19” wheels and its frankly kind of cool black side stripes that run the full length of the car, flanked with special Carbon Edition lettering.

BMW Unveils Engine

Last week at the BMW M Legendary Experience in China, BMW unveiled yet another special edition of the venerable M3 Coupe. Dubbed the M3 Carbon Edition, it joins its M3 Matte Edition and M3 Tiger Edition siblings as the third limited-edition China-only version of the M3. Going on sale in July, the M3 Carbon Edition will be limited to just 111 examples and cost 1.23 million Yuan, or a whopping $189,000. While not destined to be sold in the United States, what could the M3 Carbon Edition possibly bring to the table to make it cost $130,000 more than a “normal” M3?

Now the ultimate question: is it worth it? Like most other BMW M3 special editions, the Carbon Edition really brings nothing new to the table. It isn’t faster, it isn’t particularly better looking; it’s just more expensive and being one of 111, more exclusive. And that’s what it comes down to: exclusivity. In an emerging market with over 1 billion other people in the country, can you really put a price on that?